Three separate retailers have dropped their milk prices in a number of hours.
Lidl announced a 10 cent drop in the price of its own-brand milk products this morning.
Lidl says it will see a three million euro saving passed on to its shoppers.
Aldi followed suit this afternoon, while Tesco announced it too will introduce a 10 cent decrease on Monday.
Chairperson of the Irish Farmers' Association's Liquid Milk Committee, Keith O’Boyle says the price cuts are disrespectful to farmers: