Sligo's Tourism Strategy for the next five years was launched in Sligo town last night.
Manager of Sligo Tourism Neil Faulkner says it's a countywide strategy setting out a roadmap.
He says promoting the Yeats brand will be key to the success of the new strategy:
[audio mp3="https://img.oceanfm.ie/prod/uploads/2018/03/neil-LONG.mp3"][/audio]
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